Teorías de la comunicación: la agenda-setting

Salvados

Imagen promocional de Salvados: El fenómeno Mercadona. Fuente: la Sexta.

En las facultades de periodismo, los estudiantes aprenden las teorías de la comunicación desarrolladas por aquellos especialistas que han tenido la capacidad de analizar los medios y su papel. La teoría de la aguja hipodérmica, la espiral del silencio o la agenda-setting son sólo algunas de ellas. Vamos a analizar esta última basándonos en el caso de Salvados. Continue reading

New technologies – new professions

social-media-managerHave you ever heard of the profession “social media manager”? We all know what social media are, since it’s been getting part of our life to use platforms like Facebook, Twitter or Instagram. And we all have a notion of what a “manager” is. But the combination sounds strange. Well, here it is: a new profession, thanks to the development of the Internet. Good news, because graduates of communication science have an ideal profile, to fill in vacancies of social media management. Continue reading

How to write specialized texts and not overwhelm your audience

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(Catalan below)

Tricks on technical writing for non specialized audience

“If you cannot explain it simply, you don’t understand it well enough” Albert Einstein

Have you ever felt overwhelmed trying to understand specialized documents? For sure, we all have sometime! And we remember a number of these paperworks or we even have written some. Obscure writing? No way! When our target is non specialized audience we need to avoid dreadful technical writing and make it simple.

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